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FLIPIT: The unique British folding chair that's now defending its copyright in the far east...
Imitation is said to be the sincerest form of flattery, so perhaps the manufacturers in China who have copied this innovative design can see its real potential. Through consistent marketing under the Flipit brand, The Folding Company are able to prove not only that they own the rights to the unique mechanism, but that they consistently promote the brand in the furniture market. Supported by research at Oxford University, Direct Design are now developing this problematic situation into a positive marketing story for the Flipit chair... www.justflipit.net
close info »
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FLIPIT: The unique British folding chair that's now defending its copyright in the far east...
Imitation is said to be the sincerest form of flattery, so perhaps the manufacturers in China who have copied this innovative design can see its real potential. Through consistent marketing under the Flipit brand, The Folding Company are able to prove not only that they own the rights to the unique mechanism, but that they consistently promote the brand in the furniture market. Supported by research at Oxford University, Direct Design are now developing this problematic situation into a positive marketing story for the Flipit chair... www.justflipit.net
close info »
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FLIPIT: The unique British folding chair that's now defending its copyright in the far east...
Imitation is said to be the sincerest form of flattery, so perhaps the manufacturers in China who have copied this innovative design can see its real potential. Through consistent marketing under the Flipit brand, The Folding Company are able to prove not only that they own the rights to the unique mechanism, but that they consistently promote the brand in the furniture market. Supported by research at Oxford University, Direct Design are now developing this problematic situation into a positive marketing story for the Flipit chair... www.justflipit.net
close info »
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FLIPIT: The unique British folding chair that's now defending its copyright in the far east...
Imitation is said to be the sincerest form of flattery, so perhaps the manufacturers in China who have copied this innovative design can see its real potential. Through consistent marketing under the Flipit brand, The Folding Company are able to prove not only that they own the rights to the unique mechanism, but that they consistently promote the brand in the furniture market. Supported by research at Oxford University, Direct Design are now developing this problematic situation into a positive marketing story for the Flipit chair... www.justflipit.net
close info »
-
FLIPIT: The unique British folding chair that's now defending its copyright in the far east...
Imitation is said to be the sincerest form of flattery, so perhaps the manufacturers in China who have copied this innovative design can see its real potential. Through consistent marketing under the Flipit brand, The Folding Company are able to prove not only that they own the rights to the unique mechanism, but that they consistently promote the brand in the furniture market. Supported by research at Oxford University, Direct Design are now developing this problematic situation into a positive marketing story for the Flipit chair... www.justflipit.net
close info »
