
Ingres are an open source application development business who have a terrific reputation in the IT world, built on 30 years of successful database management. The open source world is fundamentally different in how it develops and supports applications for enterprises, and Ingres are refreshingly open with their customers about saving money on both adapting existing applications and developing new ones.
We are working on a number of projects which involve a series of communications via electronic direct mail, conventional mail, personalised contact and website information delivery. The projects also involve working with both development and distribution partners of Ingres to increase awareness of the brand and the open source alternative.
Although we are working in Northern Europe, this also means that we develop and share creative work across the Ingres Group and can accelerate the distribution of successful ideas. Everything is automated via a web based tracking system to give clear statistical knowledge of everyone’s interaction with customised emails and related micro-sites.